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World-Class Masterclasses Reveal Industry Secrets at Abu Dhabi Film Festival
Highlights include Berlinale Talent Campus
A series of complimentary master classes delivered by leading
industry experts from around the world will give Abu Dhabi Film
Festival-goers cutting-edge insight into the business of getting a
film on the screen.
Presented by twofour54 tadreeb, Abu Dhabi's world-class media
training academy, the master classes are designed to appeal to
industry professionals, new filmmakers and those interested in a
career in film. The topics cover everything from story development
to marketing the film. The Berlinale Talent Campus in particular
will offer local young professionals an insight into their work and
the chance to become part of this unique creative platform.
The festival will also hold master classes with several of the
attending directors and actors, with audiences having the chance to
interact with filmmakers at Q&A's held at the end of the
Festival Director Ali Al Jabri said the behind-the-scenes
insights would give Festival participants an appreciation of the
extraordinary effort that goes into making a film. "A successful
film hides its secrets from the audience: all you see is the magic
on the screen. But making a film is a creative, technological,
organisational and business challenge that takes months - even
years - of work by many people."
Ali Al Jabri also said the master classes offer a rare
opportunity for Abu Dhabi's filmmakers to hear first-hand from
global industry experts about how the business of film is evolving
and the impact of technology, both from a creative and business
"Technological changes have already had a big impact on the
industry and they will continue to do so. We're bringing people
working at the cutting-edge of the industry to Abu Dhabi to share
their knowledge with the film community here."
There are sessions daily from 12-17 October. Speakers include
Christine Tröstrum and Matthijs Wouter Knol from the prestigious
Berlinale Talent Campus; Frank Ash, Head of Creativity at the BBC
Academy; Angus Finney, author and film industry consultant; 3D
technology specialist Clyde De Souza; Ayman Abdel Basset, colour
grading expert; Sound designer Michael Bloomberg; Chris Curling,
President of the European Producers' Club; and producers Sebastian
Aubert (France), Duncon Twells (UK) and Eugene Martin (USA).
Master classes taking place during the programme include
subjects such as the role of a producer, storytelling and concept
development, how to successfully blend genres, 3D production, the
art of colour grading, sound and audio design for budget movies,
film marketing and trailer production
Participants can get detailed information about the program in
the free Festival Guide published on Sept 27th and online at www.adff.ae. There is no fee to
attend the workshops but as places are limited, booking is
required. Booking can be made at www.adff.ae.
This is the first year the Abu Dhabi Film Festival has been
presented under the management of twofour54, as part of the plan to
strategically align the Festival alongside Abu Dhabi's other media
initiatives and related events, reinforcing Abu Dhabi as the
creative hub for the region supporting film production.
Contact thePress Team