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Abu Dhabi Film Festival Continues Growth in Partnerships
The 6th Abu Dhabi Film Festival sees the event grow in stature
as one of the UAE's most exciting cultural events and with this
comes an increase in commercial partnerships as brands realise the
benefits and return on investment from being linked to one of the
key dates on Abu Dhabi's calendar.
The line-up of films and stars for 2012 is probably the best yet
including Egyptian screen legend Sawsan Badr; Hollywood stars
Richard Gere and Nate Parker; Iranian actress Golshifteh Farahani;
and Bollywood megastar Mammootty already confirmed for the opening
In addition, many of the UAE's filmmaking community, as well as
film industry VIPs from across the world, will combine to make the
Festival a must attend event. With such glamour on offer and the
excitement generated in the UAE community, the resultant media
attention is particularly attractive to brands.
This attraction is highlighted by the list of partners for 2012.
New to the Festival is Principal Partner, Dolphin Energy, who joins
the list of brands continuing their association with the event
including Make Up For Ever, Jaeger-LeCoultre and Masdar. There are
also increased commitments by Emirates Motor Company, the
authorised distributors of Mercedes-Benz in Abu Dhabi and Al Ain,
and the national airline of the United Arab Emirates, Etihad
"Our list of partners this year highlights the commercial
reputation the Festival now enjoys," commented Festival Director,
Ali Al Jabri. "We provide an attractive platform for our partners
in terms of community engagement and exposure and this has once
again proved to be a successful formula in attracting brands to
associate themselves with our event."
The exposure is fuelled by the reach the Festival achieves
through its media partnerships. Media partners like Sky News
Arabia, OSN and Abu Dhabi Media ensure the event reaches households
across the whole of the Arab world, while CNN International takes
the Festival to an international audience.
The print media coverage also extends across the globe with more
than 500 accredited media across the full range of platforms, from
daily newspapers to magazines, broadcast to online portals.
"We are working very closely with our partners to maximise their
involvement," added Al Jabri. "When you combine this with our
extensive, year-round marketing campaign and our media
partnerships, the Festival is an extremely compelling proposition
for brands and we are looking to establish long term relationships
to build on our success into the future."
This is the first year the Abu Dhabi Film Festival has been
presented under the management of twofour54, as part of a the plan
to strategically align the Festival alongside Abu Dhabi's other
media initiatives and related events, reinforcing Abu Dhabi as the
creative hub for the region supporting film production.
Contact thePress Team