ADFF Debuts Open-Air Cinema and “On Location” Activities for 2011 Festival
New for 2011, the Abu Dhabi Film
Festival (ADFF) will introduce open-air screenings at the Fairmont
Bab Al Bahr each evening during the 10-day cinematic celebration
October 13-22, providing a truly distinctive outdoor backdrop for a
specially selected program of Festival films. Now in its fifth
year, ADFF returns to the Abu Dhabi Theater and to VOX Cinemas at
Marina Mall, where the Festival will also be "On Location" to offer
the public a new way to experience ADFF excitement.
At the new 1,200-seat waterside theater at the Fairmont Bab Al
Bahr, festival-goers will enjoy a range of world cinema and
family-friendly films under the open sky, with views of spectacular
Abu Dhabi landmarks like the Sheikh Zayed Grand Mosque and Sheikh
Zayed Bridge. This new venue is operated in cooperation with
SwissOpenAir, which will host additional outdoor screenings at the
Fairmont Bab al Bahr, October 24-29.
For the first time, ADFF will also go "On Location" at Marina
Mall from October 7 to 22, offering festival-goers the chance to
engage with ADFF guests, sponsors and staff. Filmmakers will walk
the red carpet here before their work is shown at the mall's VOX
Cinemas. Radio 1 and Radio 2 will be onsite alongside ADFF's
principal partner Make Up For Ever, which will offer shoppers an
opportunity to get some movie-star glamor with Festival makeovers.
And for every AED 250 spent in any Marina Mall store between
October 7 and 22, shoppers can be entered in a drawing to win
fantastic prizes ranging from Festival tickets to a trip to Paris.
Marina Mall is also host to ADFF's Family Day on October 15, a day
of fun for all ages that allows children and their parents to
explore the world of film.
Located on the breakwater, the iconic Abu Dhabi Theater is the
destination for gala screenings and red carpet glamour on select
evenings, as well as regular daily screenings. Parking is limited,
so everyone is encouraged to take advantage of the Festival's
convenient, free shuttle system that departs every 10 minutes from
the Mercedes showroom at Marina Mall.